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Mar 17, 2009 
PayPal is a highly recognized Internet Processing Company and is the most commonly used third-party online merchant service provider out there. However, it may not always be to your advantage to use Pay Pal as your preferred Online Shopping Cart.
Lets Compare:
- Direct E-Commerce Merchant Accounts are setup to deposit funds directly to your Business Checking Account with a Button Generator (Shopping Cart Icon) on your website to refer your web customers to your E-Commerce Payment Gateway in which they can input their Card Holder Information. This Payment Gateway, like PayPal is setup Very Securely and has been Integrated with Layers of Firewalls to protect all Cardholder Data Information which makes it PCI DSS (Payment Card Industry Data Security Standard) Compliant.
- Unlike PayPal, dealing direct with a E-Commerce Merchant Service Provider enables you to monitor all transactions through a login gateway with a username and password so you can monitor(Real-time) exactly when a transaction has been completed. Furthermore, you can issue refunds, void transactions, set recurring billing, and export all your transactions into Microsoft Excel, XML (format to be integrated with third-party software systems), and CXV file format which can be imported into any major ACCOUNTING SOFTWARE (Quick Books, Peach Tree, Oracle, and More). This enables you to balance and manage your accounting records, and eliminates having to manually transcribe payment information. It is all done for you!
- If you have a retail store front, with a Credit Card Processing Terminal, unlike PayPal, you can tie both payment systems to the same Merchant Services Account.
- Furthermore, another key advantage of dealing direct with an E-Commerce BankCard Provider rather than a third party processor (PayPal) is that your rate for running your transactions is much lower and more manageable. Therefore saving you both Time and MONEY!
- With PayPal, your rates vary based on your Monthly Sales Volume (All BankCards accepted as form of payment). The lower your volume the higher your rate. While on the other hand, with a direct processing provider of E-Commerce, once a rate has been established (lower than PayPal), that is the rate that is charged. It does not vary based on your Monthly volume.
- One thing that can be extremely frustrating is the time that it takes to receive your funds from the products or services sold on your website to the time that it gets deposited in your business checking account. Typically, with direct E-Commerce, your deposit time can be significantly shorter ranging from only 24-48 Hours. vs. PayPal can take 3days or more to receive funds.
- Lastly, you don’t need to worry about how to setup your website with a direct E-commerce Merchant Service nor need to have HTML knowledge. You will have all the support and information you need to successfully use this payment method. If you can sign up with PayPal then you can setup a direct E-commerce Merchant Service Account
- In Conclusion, Direct E-Commerce has so many more benefits even to list that can enable you to manage your Online business to more efficiently and effectively accept BankCards and is truly an innovative business solution.
Derrick Tulali is an Independent Merchant Account Specialist and Owner of Innovative Business Solutions.
“Trinity Gateway System” is my highest recommended E-Commerce Gateway Product that is Available.
By Derrick Tulali
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merchant account, merchant services, paypal
