Merchant accounts are a vital part of any business, especially if you’re an online host or merchant. Sure, you can take PayPal, and even Google Checkout or Moneybookers, but you must also offer the ability for your consumers to pay directly via credit card, if they so choose. Businesses that accept only PayPal, for example, are likely to be passed over, because consumers may be concerned that the business isn’t “legit.”
So, then, you’ll need a merchant account, and there are tons of companies that are perfectly willing to help you. That’s a good thing and a bad thing. There are some things you need to remember when choosing a merchant account, so that you don’t end up disappointed or worse yet, ripped off.
* Is there a monthly minimum? If so, what is it?
* What percentage will be charged of your customer’s purchase price?
* How long does it take for the funds to be deposited into your bank account?
* Is there a contract? If so, what is the termination fee?
* Does a Google search show a large amount of complaints about the merchant account provider?
Now, just because a company has a complaint or two doesn’t mean they’re bad. However, if you notice a large amount of complaints involving late or missing funds, or the company not performing as agreed, then you may wish to do business with another company.
A monthly minimum is something that nearly every merchant account provider has. Out of each purchase, a percentage is being charged, and it varies on your risk level. Those discounts are accumulated at the end of the month, and if they are less than your monthly minimum, the difference will be deducted along with your monthly fee. It’s crucial to know ahead of time what that monthly minimum is.
It’s also important to know ahead of time what day your monthly fees will be debited from your account so that you can avoid costly fees.
Setting up your merchant account is easy, depending on the billing platform you use. If you use WHMCS, there are already numerous platforms built in that allow it to interact with many of the popular billing gateways, such as Authorize.net, which is the platform of choice for many merchant account providers.
The bottom line here is to do your research and know what you’re getting into before you sign anything. Don’t let the sales representative rush you, and if he or she says something like, “it’s okay, you don’t need to read that”, then it’s probably time to move on to another provider. By doing due diligence, you’ll probably enjoy a pleasant merchant account experience.






























